Focusing On The Smartphone Can Change Your Business

Technology has revolutionised how we do business, but the revolution isn’t over yet. It’s still changing the game, and if you don’t know what is being played then you’re at risk of being left behind. Smartphones have had a unprecedented effect on business; from how we reach customers, how they find us, and more. If your marketing strategy isn’t currently focused on mobile, it might be about time to make it so. Here’s why.

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The Biggest Player

Did you know that there are more people using smartphones than there are using desktop computers? It’s been a pretty sudden shift, but it’s happened - we’re a mobile society now. This shouldn’t be surprising, as smartphones essentially are computers that we carry around in our pockets, they just happen to be computers than can also make phone calls and send text messages. And in case you think this might be reversed, know that the gap between desktop and mobile users is only going to become more pronounced in the future.

Engagement

This is great news for people looking to market their business, as smartphone marketing allows a level of customer engagement that simply could not happen on desktop. You can offer rewards to customers if they come and “check in” at their business, can promote things like QR codes, and even create your own business app for customers to use, which can personalise their experience with you like never before.

Direct to the Phone

Mobile phones used to be pretty private spheres for customers, but that’s not the case anymore. Customers expect to be using their smartphones to browse, be offered deals, and spend money. Nearly a third of smartphone owners only use their mobiles to read their emails, making them particularly responsive to email campaigns. Look at America Int email advertising options and make email a cornerstone of your marketing campaign; it’ll give you access to potential customers like nothing else can. From there, make sure any links you include in your email go to a webpage that is optimised for mobile - you run the risk of them clicking around instantly if you don’t!

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Make Sure You Can Be Found

People are almost exclusively using their smartphones to research companies they might be using, and if you haven’t done all you can to ensure that you can be found then you may be losing out on business. Of course, you should be ensuring that your website is optimised for Google and other search engines, but that’s not all. For instance, make sure you have a Google business page. Even if you’re an online only business, you should include an address and a phone number and opening times - it’s the first thing they’ll see when they search for you.

Looking to the Future

The above tips are useful right now, but it also pays to be looking to the future to try and stay on top of any smartphone trends that may develop in the coming years. These things are developing all the time, so read up on what’s happening and you’ll be in a position to strike when the iron is hot.