Leave Your Doors Open Online

Business works a little differently online compared to in the store or on the street. The challenges are definitely the same. You’ll be looking to get the largest number of customers to your store or business. But the ways that you do this are quite different. Or are they? Actually, when you look more closely, you’ll see that there’s an online digital equivalent to every marketing tactic you use in the real world. Let’s examine what we’re talking about here.

Opening The Doors

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How do you make sure that customers know your business or store in open and ready for them to step inside? You put on a display add some marketing materials and maybe just, open the doors. If you think about it, this is how shopping malls and supermarkets let customers know they’re open for business. The simple gesture of opening the doors causes customers to flock inside. So, what’s the online equivalent of this?

Well, that would no doubt be setting up a website. If you speaking to a web developer, you can make sure you have a website design that really grabs the attention of customers and consumers. In fact, as soon as the website is setup, you’ll find traffic surging towards it. Or at least, that’s what’s going to happen if you put the right signage in place.

Sending The Right Sign

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Let’s say that your company or business has just opened up on the high street. How do you make sure that customers and clients know that it’s there? Obviously, you need to put up some signs outside of the shop and on the building itself. This will ensure that people know there’s a business or shop there and it may cause them to venture inside.

Online, you need to put up different types of signs. You need to focus on SEO, and there’s various ways to do this. For instance, you can think about using AdWords. With AdWords, you’ll have ads for your business on the Google search results, and that is probably the closest you can get to a digital sign. But you can also add keywords to your website as well as links and this could ultimately boost your search ranking, leading to more traffic.

Out On The Street

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Finally, let’s think about the role of your employees for generating customers for your business. With employees, you can send people out on the street to hand out flyers, once again bringing more people inside. Or, you can get them talking to staff inside the shop and make sure that they feel a connection with the people there.

The online equivalent of this would no doubt be social networking. Through social networking, you can interact with customers in a completely unintrusive way that is still personal enough to make an impression. You’ll be able to ask them about their opinions of your business, and you could even encourage them to promote your company.

As you can see then, when you get right down to it, the way we market on and offline aren’t that different. Leave the doors to your company open, and the customers will come.