Biz Blunders: Fatal Errors You Are Making With Your Digital Marketing

One of the worst mistakes that any business can make in 2017 is failing to get their digital marketing on point. Whether you launched your business a couple of years ago or just last week, it is crucial that you have a digital marketing plan in place that will boost your business’s success, ensuring that you stay on track when it comes to meeting your goals. For your business to be successful and grow over time, you need to ensure that your venture (and your products or services) are seen by as many people as possible.

There’s a common misconception that getting digital marketing right is simple and that anyone can do it. But the truth is that’s not the case - there’s a lot more to effective social media marketing than meets the eye. Far too many businesses make mistakes that could be avoided when it comes to their digital marketing. So with that in mind, below is a guide to the fatal errors that you might be making with your digital marketing and how you can ensure that your marketing is on point in the future.

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You aren’t making the most of your website

You might have the most incredible website that’s smart, stylish, and professional-looking, but if you aren’t utilizing it properly, this can impact the success of your digital marketing. The fact is that a website can be an incredible marketing tool, but how effective it actually is depends on how well utilized it is. To make the most of your website for marketing purposes, it should contain well-written content that is SEO optimized; it needs to have clear images and well-designed graphics and visuals. The layout should be easy to use and navigate. These things are all vital as they are what makes your site more shareable. No one is going to want to share a website that doesn’t wow them, so it is vital that your website wows your users.

You haven’t invested in an app

In today’s hectic world, more and more people are choosing to use portable devices like smartphones more than computers. For this reason, businesses are now starting to take advantage of apps, creating mobile versions of their websites. For people using smartphones to view websites, having an app version improves their experience, and acts as a marketing method. Just like your website can be an effective marketing method, so can an app. If you are going to create an app, it’s important to look at the entire process, from creation to the final testing stages. Think each part of the process through, to help make it quicker and easier. For instance, consider whether you would like traditional app testing or something a little more exploratory in nature. Or, whether you would want to create the app yourself, or would you outsource the task?

Social media isn’t being effectively used

It’s all well and good having social media channels, but if you are not going to use them effectively, they aren’t going to help you to build your business. To make your social media channels a more effective marketing resource, posting, commenting, and sharing content consistently is crucial. If you want to build up a following on social media, which is vital when it comes to making a success of your business, consistent posting of good-quality content is crucial. It’s also vital that you make an effort to engage with your followers, as this helps to show your brand in the right light - aka as a company that cares about their customers.

There you have it, a guide to the fatal errors you may be making when it comes to your business’s digital marketing.