Target Audiences : The Essence Of Online Marketing

If you are rocking the scatter gun effect in your marketing techniques, it's time you stopped. This is because the only way digital marketing is truly effective is if it's geared towards target audiences. To find out how to identify and use these to your advantage, read on.

Identify your audience

This is all about defining who will buy your product. Think about stratifiers such as class, age, gender, ethnicity, and regional location to get you started. Then you should be able to build up a picture of your target audience.

Once you have your target audience(s) identified you can then set about the task of creating digital marketing materials that are designed to appeal to them, specifically.

Visuals

One way to do this is to use visuals including photos, videos, and design.

For example, older clients may respond better to simple designs online, and family orientated photos. Whereas, if you are looking to sell to a younger, hipper crowd, images of people having fun will be much more suitable.

Relevance

Also, relevance is a big deal when you are creating content for a specific audience. That is why it's worth doing a little research into what their interests and needs are, and then creating content around this.

It could be that you do this by offering to solve a particular problem a certain group has. Such as new parents worrying about whether baby baths are too hot, or if they can tell if they are ill or not? By providing useful information in this way you create a link between you and the customer as a trusted advisor, and who are they more likely to buy from? Someone they trust of course.

To help you do this, you can outsource some of your content creation to a professional digital agency. As the will know exactly how to pitch it to make seem natural, as well as getting it to reflect your company in the best light possible.

Live Media Also, you can really appeal to your target audience online by using live video and streaming on social media. Such as Periscope and Snapchat.

Live video creates a chance for the audience to interact with your marketing materials in real time, and by doing this, you are reinforcing their interest and loyalty in your product or brand. Something that gives you an in for sales that time, or at a later point.

Emotions

Another way of appealing to your target audience is to use emotional psychology. Once you've identified who make up your audience, you can use the certain thing to create positive feelings in the people that you are trying to reach.

For example, if you're marketing to pet owners, cute videos of kittens and puppies are perfect. As people will like and share these, and associate them with your brand. Again this reinforces your brand image in their eyes.

Communities

Image

Lastly, also consider using online communities to reach your target audience.

To do this set up an official forum where a potential customer can go with ideas and questions. Then designated experts and other customers can help them out, and give your brand more exposure.