Can Industrial Companies Use Instagram For Brand Awareness?

There’s a commonly accepted fact about Instagram, and it’s that it is one of the trendiest social media platforms out there. In fact, it has long beaten the popularity of Facebook and Twitter – two old giants of the social media sphere – with its popular photo and video sharing features. Instagram is, by far, the place to develop a brand image and to connect with same-minded users and aspiring influencers. Except that, in all honesty, it can seem difficult to make the most of Instagram if you’re not in the world of fashion or beauty. Take an industrial manufacturer, for instance. Is Instagram the right platform to build their brand reputation? The answer is yes and here’s how it works:

Modern Times

#1. The right setting

The thing about manufacturer is that most customers tend to picture a dirty factory full of grease and dust where workers are busy with menial tasks all day. It’s likely that this image might be the cultural result of films such as Modern Times by Chaplin, and consequently needs to be improved greatly. But for industrial compânies, it’s a good place to start. You can use a pressure washer on your machinery to get that clean shine people want to see and share a picture of your workplace. The best way to address preconceptions is by showing that they’re unjustified.

#2. Understand all the possibilities

Instagram offers a bundle of possibilities, so it’s best that you start experimenting before launching your social media campaign. You can share photos and edit them directly through the app. But since March 2017, you can also broadcast a live video and save it to your phone too. Admittedly, you can only save the videos and not the comments that come with it, but it’s a great tool to improve your broadcasting skills or simply rewatch an existing message.

Live broadcasting

#3. Research your hashtags

Admittedly, there is a lot of hashtags in Instagram that tend to relate to personal entertainment or fashion style sharing, which may not be relevant to a manufacturer. But with a list of over 150 popular marketing hashtags, it’s impossible not to find something that would get people’s attention! Generic terms such as #strategy or #promotion are suitable for pictures displaying your work methods, for instance. You can also use popular choices, such as #work, #christmas or even #design and #instafollow. And finally, don’t forget the indispensable #production!

#4. Unlock your viral potential

If a post has the potential to go viral, it’s definitely on Instagram. But instead of posting and hoping for the best, you can get an Instagram Pod to connect with likeminded bloggers and influencers. Pods consist of 10 to 15 members and enable you to boost engagement on your posts, and gradually reach the Explorer Page of Instagram. What’s the Explorer Page? It’s the equivalent of a page where all the popular posts can be found, aka the posts with the most likes and comments.

In conclusion, Instagram is not only a world of fashion and beauty pictures. In fact, with the appropriate setting and social media training, you might even turn your factory work into viral posts… using only a smartphone!