Mastering Your Next Rebrand

Sometimes, it is vital for a business to rebrand. It might be that you have noticed a rapid decline in customer interest, or that sales are down. Perhaps it is just that your current brand seems out of date and no longer represents the company. Sometimes it is more of an emergency situation which causes the dilemma, such as the sponsorship falling through. Whatever the cause, it can seem on the face of it to be something of a mission to get a rebrand right - and the truth is, there is indeed a lot to it which can make it harder than you might like to admit. Nonetheless, you should find that you are able to master your next rebrand, so long as you consider the following advice. All of this is likely to help you rebrand in such a way that you can genuinely be happy with the results, so it’s worth paying attention to.

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Keep It Recognisable

There is something of a difficulty in the design phase which you do first need to try and overcome, and it is namely that you need to keep the brand at least somewhat recognisable. Of course, achieving that while also re-designing it is something of a challenge, and it is for that reason that you might want to spend a long time on this initial phase. A good way of ensuring that you keep it recognisable to your loyal followers is to keep the basic colours, shapes, and motifs the same. If you do this but still change it enough to make a difference, you will have gained the best of both worlds, so it is definitely something to consider. By keeping it recognisable, you will be able to keep its power, so this is important.

Roll It Out All At Once

There always needs to be unity across the business when it comes to branding, and it is no different when you are actually rebranding. If you remember that, it means that you will be able to make sure that your whole company stays on-brand from the very start. The best way to make sure that you do this is to roll it out at once across the board - but that too can be fraught with difficulties, and it might be that you need to think about what you are going to do in order to make it work. It might be as simple as using rebrand software, or it could be that you have a small business and it will just work out. In any case, be sure not to take any particular risks.

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Build It Up

Finally, you should consider your rebrand as a marketing campaign in its own right, and make sure to treat it like one. That means that you need to spend a little time, effort and money building up to it beforehand. This not only generates excitement and intrigue, but it also ensures that people will therefore be able to recognize it much more easily.