In-Person Marketing Could Be The Secret Sauce You Need To Build Trust

The problem with a tool like social media is that it is open to everyone. Both Fortune 500 companies and shady criminals use it. And both are trying to sell to you - be it products, services, or downright lies.

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For that reason, customers are rightly skeptical of digital marketing drives. They want you to offer the cheapest and best services, but most of them are now savvy enough not to believe it - at least not right away.

There’s no doubt that digital marketing has value in the modern age - that’s a given. But there is still a role for in-person marketing. In fact, it could be the perfect way to build trust.

Here are some of the reasons why meeting your customers, shaking their hands, and having real conversations with them might be the secret sauce you need to take your firm to the next level.

They Can Evaluate Your Body Language

When customers decide whether to buy something from a firm, they usually ignore the shiny marketing material and focus on the person making the sale. In the online environment, of course, there is no sales rep standing there, answering questions. Instead, there is just an image on the screen, waiting for you to click it.

Here, customers have no idea about the kind of people who lurk behind the snazzy website. It could be legitimate, but then again, it could be poor quality too.

Customers need to be able to evaluate your body language. If they can assess what you’re saying, they are more likely to trust and respect you.

They Can Try Out The Products Themselves

Looking at images of a product on a screen and reading the specs can tell you a lot about it, but there’s nothing like getting up close and personal with it and actually trying it out for yourself.

The need for tactile interaction is one of the reasons why companies are so keen on trade shows. As Infinity Exhibits points out, people need a sensory experience when deciding on whether to buy a product or not. If they can’t get it, then they are much more likely to stick with what they know instead of what works,

They Can Get To Know You Better

Humans are naturally wary of people that they haven’t met before. If you don’t know somebody’s intentions, then you can’t evaluate whether they are a good addition to your life or not.

Here’s where meeting somebody in person can help. You can show them that you are a great guy and that you have tremendous experience in helping people just like your customers solve their problems.

Treat all the interactions that you have with customers as an opportunity to learn about them. The more knowledge that you have, the more you can tailor your products to their needs. If you struggle with remembering things like names and interests, then jot down the information as it comes to you in a notebook to jog your memory.